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The Impact of a Hoodie: How Multinational Corporations Like H&M Improperly Continue the Legacy of Racism that Killed Trayvon Martin

The killing of Trayvon Martin, an innocent Black teenager who was wearing a hoodie, was February 26, 2012. Media focused on the use of the hoodie by a Black child to justify this tragic death. This type of imagery and wording continues the practice of dehumanization of Black children, and multinational corporations are still complicit in this. Using H&M as an example, Christian Pierce from the CCDI shows how, in the decade after Trayvon’s death, businesses still use this toxic imagery to perpetuate these racist stereotypes. In his conclusion, he offers some recommendations so multinational corporations can shift to truly making progress regarding racial equity. 

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25. February 2022

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